July Kicks Off with a Monster Drop Day from Nike, Adidas, Jordan Brand and More

The second half of 2025 is wasting no time.

July 1st marks one of the most significant single-day drops of the year, with over 100 footwear releases scheduled across Nike, Adidas, Jordan Brand, PUMA, and more. It’s a day packed with heavy-hitters and deep cuts—from special collaborations to long-awaited retro returns.

Headlining the day in footwear: the Messi x Adidas Superstar, the Air Jordan 14 Golf, and an entire wave of terrace-ready styles from both PUMA and the Three Stripes, including a sextet of dainty Sambas and Taekwondo Meis for the ladies.

But July isn’t just about sneakers.

LEGO and Nike will finally debut their long-teased collaboration with a massive 1,180-piece Dunk Low LEGO set—bringing a new kind of build-your-own energy to the culture.

Jordan Brand takes a premium turn with a pack of luxury-inspired monogram bags, marking an unexpected entry into high-fashion territory through four entires.

Fans of the late Kobe Bryant will also be treated to a new apparel capsule, filled with tech fleece, tees, and tracksuits that nod to his enduring legacy.

And for longtime Nike heads, the legendary oversized “Nike Country” belt buckles are making a return—bold, brash, and unmistakably retro.

All of this—and much more—is set to release throughout the day via brand websites and select retailers.

If you're reading this ahead of time, check our [Sneaker Release Calendar] for a breakdown of the best drops. And if it's after 10:00 AM ET, hit up our [Live "Dropped" List] to see what’s already landed.

All of this—and much more—is set to release throughout the day via brand websites and select retailers.

If you're reading this ahead of time, check our Sneaker Release Calendar for a breakdown of the best drops. And if you're reading this after 10:00 AM ET, hit up our Live "Dropped" List to see what’s already landed.