LeBron James Joins Team Hennessy with "The Second Decision" Event

UPDATE. 10.07.25 It seems like LeBron James' "The Second Decision" event was simply an ad campaign to announce he's joined Hennessy as a Brand Ambassador. As part of the partnership, a special edition of Hennessy V.S.O.P. Cognac will release with LBJ branding.

ORIGINAL STORY What could LeBron James be planning to announce on Tuesday, Oct. 7?

The current Los Angeles Lakers star recently took to Instagram to share a video with the following caption: "The decision of all decisions. October 7th. 12pm EST. 🫡👑 #TheSecondDecision." The short clip sees the 40-year-old walking on a basketball court towards a chair positioned in front of an undisclosed man. The figure seems ready to have a sit-down chat with "the kid from Akron."

"The Second Decision" moniker alludes to the original "The Decision" spectacle James and team hosted ahead of his move to the Miami Heat in July 2010. Could number 23 be moving to another NBA franchise? It's long been rumored and possible, but what raises questions is the use of "The decision of all decisions" phrasing. This alludes to a finale and could confirm James' retirement plan.

Whether or not the four-time NBA Championship retires after the 2025-26 season, his Nike Basketball family is pulling out all the stops for the impending campaign as it coincides with the launch of the LeBron 23.

Stay tuned for "The Second Decision," which will be announced on Tuesday, Oct. 7, at 12 p.m. EDT, a time that interestingly alerts the New York City market more than it does West Coast ones.

For more sneaker news from the Swoosh empire, check out all Jordan releases remaining in the year (and some confirmed for 2026).