Nike Celebrates the Netherlands' King's Day with Special Air Max 1

Celebrating the vibrant spirit of the Netherlands' most colorful holiday, Nike introduces the “King’s Day” Air Max 1, a special edition sneaker that captures the essence of Koningsdag.

Held annually on April 27, this Dutch national festival honors the monarch’s birthday with nationwide festivities, including the unique "free market" where locals don the national color, orange, and sell used items in a jubilant display of community and tradition.

The Nike Air Max 1 “King’s Day” is a sartorial nod to the sea of orange that floods the streets on this joyful occasion. The sneaker boasts a dazzling array of orange hues, emblematic of the Dutch oranjegkte (orange craze), setting the tone for a design that's as much a tribute to national pride as it is a statement piece. The palette is tastefully balanced with shades of cacao wow, amber brown, monarch, and earth tones, evoking the rich cultural tapestry and celebratory fervor of the Netherlands.

Elevating the design, Nike has incorporated woodgrain-pattern textile accents alongside velcro tongue tags and sumptuous leather interiors, blending traditional aesthetics with modern flair. Underfoot, a brown midsole houses the iconic visible Air Max units in the heels, ensuring that this special edition not only stands out in style but also in comfort.

And it wouldn't be Dutch without a stash pocket for the celebratory ganja.

Grab an official and detailed look at the pair below, and expect more details on the release to filter in through the coming weeks. British retailer size? will open up a raffle for the "Cacao Wow/Bright Mandarin/Amber Brown" pair on Saturday, April 19. Stay tuned for details of a Nike.com launch.

For more brown-colored footwear from the Swoosh conglomerate, check out the Tom Sachs Mars Yard 3.0 collaboration set to drop throughout September.