The Nike Air Max 1 “University Of Oregon” By Division St. Is Releasing On Air Max Day

The University of Oregon and Division Street, in an exclusive collaboration, are set to release the Air Max 1 “University Of Oregon” through GOAT on March 26th, offering Ducks fans a unique piece of athletic and cultural memorabilia.

Division Street, founded by Phil Knight and fellow Oregon supporters, is at the forefront of empowering Oregon student-athletes. It facilitates the growth of their personal brands by leveraging name, image, and likeness marketing opportunities. This collaboration highlights Division Street’s innovative approach to supporting athletes and showcases their commitment to contributing to the school's broader mission through limited-edition sneaker releases.

Diverging from the traditional vibrant green and yellow synonymous with Oregon's palette, the Air Max 1 “University Of Oregon” collaboration introduces a nuanced brown/grey/yellow mix. This choice of colors and the patterned treatments near the eyestay are inspired by the Duck’s namesake mascot, integrating elements of the natural world into the design. Yellow laces and a poignant “Once A Duck, Always A Duck” stitch on the heel nod to the beloved “Ugly Duckling” Air Max 1 colorway, establishing a connection with Oregon's rich heritage and the broader sneaker culture.

Further elevating this release, the sneakers are accompanied by an Oregon Ducks hangtag in the school's iconic green/yellow, alongside special limited-edition packaging that underscores the exclusivity of this collaboration. Each box features a QR code that leads to the Ducks Of A Feather website, a sub-label of Division Street dedicated to producing apparel and accessories designed by Oregon student-athletes. This initiative not only celebrates the Ducks' athletic prowess but also their creative talents, offering fans a deeper connection to the athletes they support.

The release of the Air Max 1 “University Of Oregon” is a testament to the enduring legacy of the University of Oregon's athletic programs and the innovative spirit of Division Street. By blending the cultural impact of the Air Max 1 with the vibrant life of the University of Oregon community, this collaboration offers a unique opportunity to own a piece of sneaker history while supporting the student-athletes who continue to make the Ducks a formidable force in collegiate sports.

As March 26th approaches, anticipation builds for what promises to be a highly sought-after release, available exclusively through GOAT. This collaboration between the University of Oregon, Division Street, and Nike epitomizes the intersection of sport, culture, and innovation, offering a tangible representation of the spirit, “Once A Duck, Always A Duck.”

Thanks to @ad__sneaks on Instagram, we are able to get an early glimpse of this exclusive Nike Air Max 1 collaboration ahead of its release on GOAT on Air Max day 2024.