Where to Buy: NFL x Nike Air Max 90 "Rivalries" Collection (Holiday 2025)

Nike and the NFL have come together for a new footwear collection inspired by the league’s most iconic rivalries, starting with two of California’s most storied franchises — the Los Angeles Rams and the San Francisco 49ers. Both Air Max 90s are now available via Shoe Palace, marking the beginning of a wider rollout for the collaborative series.

Designed to mirror the teams’ classic jersey palettes, each Air Max 90 features distinctive color blocking and embroidered team branding. The 49ers pair pairs a mix of red, gold, and black with the team’s SF insignia debossed into the side mudguard, while the Rams edition combines blue, yellow, and grey tones with a bold RAMS text overlay near the heel. Both designs sit atop the model’s signature visible Air sole unit and maintain OG construction with suede overlays and mesh uppers.

The collaboration goes beyond these two pairs — Nike and the NFL are expected to release additional versions representing the Dolphins, Jets, Bills, Patriots, Cardinals, and Seahawks in the coming weeks. Each model will celebrate its respective franchise with tailored color palettes and detailing, much like the on-field rivalry jerseys they draw inspiration from.

With football season in full swing, this collection connects gridiron culture with everyday streetwear — a fitting tribute to the fans who live and breathe their team colors year-round.

Expect more pairs from the NFL x Nike Air Max 90 collection to land soon through select retailers and Nike.com.

For more from the Nike, Inc. family, check out the upcoming "Panda" Dunk Low pack.