Digital "Just Do It" Branding Lands on the Air Max 97

As summer approaches, Nike is gearing up to make a splash with the Air Max 97, a sneaker that shows out in the sunnier months. Now, the seasonal; line-up is set to be more enticing than ever, featuring the first of an expected series of Nike Sportswear silhouettes dubbed "Just Do It"

The foundation of the design stays true to the Air Max 97's traditional design aesthetic, featuring a clean white midsole underfoot and a black rubber outsole, a nod to the silhouette's OG predecessors. Stepping up from the sole, the sneaker breaks into new territory with an innovative use of color and branding. The upper is dominated by an open mesh fabric in a bold shade of purple, providing both breathability and a striking aesthetic. The navy mesh mid panels and mudguards offer a subtle contrast, grounding the design with a darker tone. The lowermost overlay carries digital branding, a fresh take on Nike's classic "Just Do It" slogan. The words streak across the lower overlays, boldly asserting Nike's motto in an unmissable display of brand pride.

Grab an official look at this upcoming Nike Air Max 97 "Just Do It" below, a look to learn more about its release in the coming weeks.

As always, be sure to keep your eyes locked on our official Twitter account for further updates.