Blurring the lines between the backboard and the boardroom, Kevin Durant's entrepreneurial flair takes center stage in Nike's newest iteration of his signature line, the Nike KD 16 “Boardroom.”
A testament to the seamless fusion of Durant's dual identities, a basketball titan and a business mogul, this special edition, crafted in collaboration with "Boardroom," the sports-business media network co-created by Durant and Rich Kleiman.
Embracing a narrative far removed from the typical basketball sneaker story, the “Boardroom” model reflects the corporate chic inherent in its namesake. The design adopts a restrained, jet-black hue throughout its upper, a departure from the court's colorful flair, embodying the essence of executive meetings and powerhouse decisions. This color choice is a metaphor for Durant's authority and savvy in his off-court business ventures, particularly with Boardroom.
Personal touches are interwoven into the sneaker's fabric, with insoles brandished with the Boardroom's unmistakable logo and the left tongue sporting the emblem of 35 Ventures, the investment firm behind Durant's media and creative endeavors. These subtle nods speak not just to Durant's business ventures; they encapsulate his journey from a basketball superstar to a shrewd businessman.
The aesthetic coherence extends to the sole, borrowing the creamy, understated elegance from the “Off-White” KD 15s, a reminder of Durant's ongoing narrative in sneaker culture. Contrastingly, the TPU wings and sole tread immerse in “Obsidian,” reinforcing the sneaker's grounded, powerful statement.
For those ready to make that statement, the Nike KD 16 “Boardroom” will be avialable from Noveber 1st at a retail price of $160 via Nike.com.