Nike And The NFL Extend Partnership Through 2038

Nike and the NFL have solidified their future together with a groundbreaking 10-year partnership extension, lasting through 2038. This long-term commitment marks the continuation of a relationship that has already spanned 12 successful years, with Nike serving as the exclusive provider of uniforms and sideline, practice, and baselayer apparel for all 32 NFL teams. Now, the extension promises to elevate the partnership to new heights, shaping the future of football with cutting-edge innovation and a focus on both player performance and safety.

Elliott Hill, President & CEO of Nike, Inc., expressed excitement about the renewal, stating, “This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league's growth and development initiatives.”

One of the key focuses of the extended partnership is the global expansion of the sport. Nike and the NFL will work hand-in-hand to broaden the game’s reach, increase participation, develop new talent, and grow the fanbase worldwide. Additionally, Nike will continue to be at the forefront of advancing player health and safety. By leveraging the expertise of Nike’s Sport Research Lab, the company aims to improve footwear safety and address common lower extremity injuries in the sport.

Nike’s commitment to football development also stands out, with plans to empower the next generation of athletes through grassroots, high school, and collegiate development programs. These initiatives will span both flag and tackle football, ensuring that the sport continues to grow from the ground up.

NFL Commissioner Roger Goodell expressed his confidence in Nike’s role, saying, “Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come. In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football, and make advances in player safety.”

As part of this renewed commitment, the partnership will continue to enhance fan engagement through Nike’s unparalleled storytelling expertise, bringing the compelling narratives of football to life in new and innovative ways. Nike and the NFL are dedicated to shaping a safer, more inclusive sport for players at every level and ensuring that the sport thrives on a global scale for years to come.

Expect even more groundbreaking innovations and initiatives as Nike and the NFL collaborate to push the boundaries of football and athletic performance.

Below are statements for Nike's CEO, Elliott Hill, as well as the NFL commissioner, Roger Goodell, credits to Nike Newsroom.