Olivia Rodrigo Takes Over FC Barcelona's Match day Kit

FC Barcelona and Spotify continue their jersey takeover series with Olivia Rodrigo stepping in for the club’s next El Clásico. Following last year’s collaboration with Travis Scott, FC Barcelona again blends sport and music, this time spotlighting one of pop’s biggest names on its most visible stage.

For the upcoming fixtures, the Spotify sponsor logo will be replaced with Olivia Rodrigo’s branding across the front of the shirt. The special kit will debut with FC Barcelona Femení on May 6 against Levante, before the men’s side wears it for El Clásico against Real Madrid on May 10 at Spotify Camp Nou. The activation marks the eighth artist featured in the ongoing partnership, and the youngest to date, joining a lineup that includes Drake, ROSALÍA, The Rolling Stones, KAROL G, Coldplay, Travis Scott, and Ed Sheeran.

The rollout extends beyond the pitch. As part of the takeover, Rodrigo will bring Spotify’s Billions Club Live to Barcelona on May 8, hosting a performance for select fans ahead of the match. The event ties into the broader campaign, which continues to focus on connecting global fanbases across music and football.

A limited-edition capsule collection will also release alongside the Nike jersey. The range includes apparel and accessories such as t-shirts, hoodies, scarves, and hats, along with smaller items like tote bags and drinkware. In addition, 1,899 numbered jerseys—referencing the club’s founding year—will be made available through Barça’s official stores and online starting May 1.

The Olivia Rodrigo x FC Barcelona takeover continues to build on Spotify’s approach to merging artist platforms with football’s biggest moments, using El Clásico as a global stage for both sport and culture.

For more on football, Travis Scott is releasing a Nike Phantom 6 collab this year.