One Block Down Presents Nike Air Max 95 Lux "Italy" Collection

Italy's One Block Down has been delivering its interpretation of cool since 2009. Recent history has seen it attract attention from streetwear, football, and sneaker-enthusiasts thanks to a handful of compelling collaborations. As the Holiday 2026 season approaches, the Milan-based boutique is ready to deliver a multi-pair Nike Air Max 95 Lux project.

Made in Italy, the latest link-up between the Swoosh and One Block Down breathes new life into the iconic Air Max design. The sneaker features premium leather makeovers and are reminiscent of Supreme's own Air Max 95 Lux from 2019, although the newer offering features big bubble cushioning, more traditional netting along the tongue, and different ridges across the profiles. Furthermore, the European boutique's project is rooted in the fact that the AM95 originally took on a Lux-variant made in Italy in 2001.

Other details that distinguish One Block Down's vision are the green, white, and red gradient found on the outsole—taking after Italy's flag—and the boot-shaped silver hangtag that recreates Italy's shape.

Initially, only a stealthy all-"Black" pair of the collaboration had surfaced, but One Block Down has since revealed three other Air Max 95 Lux styles as part of its seasonal launch. green, white, and red-accented pairs, however, are exclusive to One Block Down Milan (Piazza Armando Diaz, 2) and arrive on Friday, Nov. 13, at 12 p.m. CET.

The "Black" option launches on Nov. 13 as well, alongside Nike Football Total 90-inspired apparel; an in-store and online oneblockdown.com release also takes place.

A global release for the "Black" Air Max 95 Lux by One Block Down takes place through Nike SNKRS on Thursday, Nov. 19, for $200.

For more sneaker news from the Swoosh conglomerate, check out House of Heat°'s dedicated Jordan Release Dates Calendar.