Palace Celebrates the Nike Air Max 95 With Capsule & Pub Tour

Palace Skateboards has wasted no time since launching its first collaboration with Nike in the second-half of 2025. Having taken its debut project as an opportunity to celebrate skateboarding and football through the Total 90 platform, the partnership's third collab celebrates one of Great Britain's favorite sneakers—the Air Max 95.

If you take a stroll through London, Manchester, or Liverpool, you're almost guaranteed to find at least a handful of folks wearing Sergio Lozano's 31-year-old design. Colloquially-known as "110s" due to their original price of £110 when they launched in 1995, the Air Maxes have appeared in special-editions that acknowledge Palace's home-turf for its championing of the trainer. Now, the skateboarding empire adds another tally to the model's British connection.

The Air Max 95 by Palace sees a spray paint gradient across the upper; the ensemble transitions from silver to black from front to back, with the former tone drawing inspiration from another favorite of the skate-team—the "Silver Bullet" Air Max 97. The collaboration sees contrasting netting over the tongue, with Air units underfoot also opting for white-colored finishes. The pair boasts the Big Bubble Air Max unit that has been central to the Air Max 95's 30th anniversary.

Palace has also put together a 25-piece apparel collection to accompany the silver-and-black Air Max. Items include windbreakers, co-branded graphic t-shirts, and shorts. No word has been given about England's 2026 Pre-Match Jersey, recently debuted by Marcus Rashford.

Campaign material for the AM95 capsule sees London rappers Jawnino and Babydoom, as well as DJ and producer Chamber45. They appear in a teenage bedroom in London's suburban "Zone 6" in the year '95, as visitors from the present day.

Additionally, Palace and Nike are teaming up with Victory Lap for TOUR MAX 26, a pub tour headlined by Jawnino. The tour will stop in Liverpool, Manchester, and London in honor of their Air Max 95 fandom.

All items drop first through Palace's webstore and in-person locations in the United Kingdom, Europe, and the U.S. on Friday, April 10; Japan on Saturday, April 11. A global Nike SNKRS and NBHD launch takes place on Thursday, April 16.

Enjoy detailed photos of Palace's Air Max 95 collaboration ahead. When you're done, check out all 2026 World Cup™ jerseys by Nike.