Summer 2025
The Nike Air Max franchise continues to play an important part in the brand's lineup of products and cultural relevance. The Swoosh has unveiled new iterations ahead of its March 26 celebration of the revolutionary technology, but it continues to reimagine the original Air Max 1 in refreshing styles. Before summer ends, Houston's Premium Goods is expected to launch two takes on Tinker Hatfield's iconic design.
Reported by the KicksFinder platform on X, the news comes as a bit of a surprise given the lack of energy between both parties. Premium Goods cemented itself as an exciting collaborator all the way back in 2006 when it reworked the Zoom Kobe 1 in one of its most celebrated makeovers to date, but its more recent projects with the Swoosh haven't been as well-received. It's possible, however, that the Oregon-based institution has looked to the boutique's founder, Jennifer Ford, in an attempt to further cement styles from the Air Max line as go-to options for women.
According to the unconfirmed report, Premium Goods' next collaboration with Nike will feature two color combinations: "White/Metallic Silver/Forest Green" and "White/Sport Red/Varsity Royal/Hyper Violet." Neither early spy shots or speculative mock-ups of the duo have surfaced as of this writing, but, if Ford's Air Force 1 Low projects from the 2020s are indicative of what's to come, expect two fashion-forward updates to the debut silhouette with visible Air cushioning.
Stay tuned for official product photos and other release details. You can shop all currently-available Air Max 1s via Nike.com right now.
For confirmed sneaker news from the Swoosh, check out the Tom Sachs Mars Yard 3.0 landing in September.
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