RTFKT Reveals Nike CryptoKicks, the “Future of Sneakers”

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With Nike’s plans to enter the metaverse well established, November’s announcement of obtaining RTFKT Studios, the team behind notable projects like CloneX, made it clear that the future of footwear was — in some part — digital. Now, six months into the acquisition, RTFKT has officially revealed Nike CryptoKicks, what they claim is the “Future of Sneakers.” But whilst the future of sneakers may well be in embedded in the digital space, it seems that the Swoosh simply can’t escape their past, but utilizing the revered Nike Dunk as their first crypto silhouette.

Receiving a futuristic makeover, the sneaker sees a series of metallic parts and a heavily modified sole unit. The paneling, too, is adjusted to match, and swapped out for screens to allow for further customization. This is done through Skin Vials, a feature that allows you to change the look of the Nike Dunk Genesis as well as any “compatible sneakers.” The selection of skins borrows the expertise of both renowned artists as well as the community, and Nike mentions that one can loud up “thousands of skins” to a single pair.

Nike CryptoKicks will kick off with EVO X, a collection made up of eight different skins that can be evolved with various upgrades and “powers.” More details about the project and it’s initial launch

should surface very soon, so be sure to keep it locked on our official Twitter accountfor updates.

Until then, though, you can take a look at the full announcement video just below.