Nike Phantom 6 “Scary Good” Collection Releases July 17

Nike Football has launched its new campaign with a bold statement—introducing the Nike Phantom 6 “Scary Good” collection.

Drenched in bright hues and technical precision, the striking design sets the tone for the brand’s summer football rollout.

The lead silhouette, the Nike Phantom 6 Elite Low FG, arrives dressed in a vivid “Royal Tint” knit upper, layered with Bright Crimson and Deep Burgundy wrap details. A crisp Ice Blue plate and twin Swoosh marks balance the aggressive color story, while micro-textured Gripknit and asymmetrical lacing ensure optimized control, traction, and fit. The upper catches attention and delivers enhanced ball control across multiple touch zones.

But the colorway won’t be limited to just one model. The “Royal Tint” colorway will span Nike’s full Phantom 6 lineup, from Elite models to Academy, and from soft ground to firm ground and indoor versions—giving players at all levels access to top-tier looks and performance.

With the “Scary Good” tagline anchoring the drop, Nike positions the Phantom 6 as a boot that’s engineered to intimidate. Expect this campaign to evolve across multiple colorways, with more reveals to follow throughout the summer.

Pairs of the Nike Phantom 6 "Scary Good" collection will be released globally on July 17 via Nike.com and select retailers.

In other Phantom 6 news, first looks at an EA Sports FC 26 collaboration have appeared.