The Best of Instagram’s #ReadyMadeOffWhite Challenge
Even more 270’s . . .
Virgil Abloh has always encouraged customization of his sneakers, like his infamous “personalized midsoles”, but it’s only now that Off-White has officially given the go ahead, challenging those who are lucky enough to score a pair of the White Air Prestos to make their own unique mark on the highly sought after sneaker.
A post from Off-White’s official Instagram account earlier this week asked those with pairs to make their sneakers their own; They said, “Under the premise that design is merely an object and not coveted until a human has a moment with it, we originally wanted everyone to write their name on their pair, or dye their pair their favorite color,” read the caption, which encouraged users to share their own work with the hashtag #readymadeoffwhite.
there is the rather large “orange 3-ring binder” that’s in the Off-White™ office in Milan that we drew a Nike swoosh on. in it is all the Nike experiments past, current and future we’re doing. under the section “The 10” the initial concept of the sub-brand of Off-White™ c/o @Nike was to define one of many open spaces of contemporary sneaker design. under the premise that design is merely an object and not coveted until a human has a moment with it we originally wanted everyone to write their name on their pair, or dye their pair their favorite color. here’s a perfect example of the new white prestos we love. photograph c/o @sizetenplease @massimo.taylor our the Italian office is closed all of August so we’d like to see someone do a pair tye-dye a pair next or we would do it ourselves. use the hashtag #readymadeoffwhite Off-White™ c/o @Nike where “you can JUST DO IT too”.
The post also called on owners of the white Air Presto to create a tie-dye version, a challenge which was quickly answered by celebrity sneakerhead John Mayer, who flexed a wild rainbow edition, along with a few other colorways hitting the web.
But customizing an Off-White isn’t a new thing. There’s been sneakerheads doing it for quite a while now on other Off-White x Nike releases. We’ve kindly rounded the best of the best up for you to enjoy, including some VaporMaxs, Air Maxs and Hypedunks that have been floating around the gram.
@virgilabloh let’s get that collab in whenever you’re ready my brother! ?⚡️ 1 of 1 @off____white x @nike Vapormax completed for my bro @allhomage..the blend on these are something serious! Elevating at its finest..???? #creativetastemaker #customkicks #nike #vapormax #offwhitevapormax #olivegreen #forestgreentint #orangelaces #qualitywork #dipdye #notaseasyasitlooks #tryatyourownrisk #sneakerheads #sneakercon #nicekicks #complexsneakers #highsnobiety #morepicstocome #donebyquonito #sneakernews #sneakerfreaker #moretocome
Exclusive 1/1 pair of Tan @off____white x @nike Vapormax w/the neon green tint sole/accents to set these thangs right, for my woe @djsamsneak! Btw this colorway will NOT BE DUPLICATED..??♂️??? #creativetastemaker #customkicks #qualitywork #dipdye #offwhitenike #vapormax #donebyquonito #djsamsneak #exclusive #sneakerhead #sneakercon #complexkicks #sneakernews #nicekicks #highsnobiety #sneakerfreaker #kicksonfire #hypebeast #virgilabloh #morepicstocome #staytuned
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