The Second Balmain x PUMA Collection Releases February 18
For his second Balmain x PUMA collaboration, Balmain Creative Director Olivier Rousteing has skillfully melded Parisian luxury heritage and American basketball excitement into an incredible slam dunk.
Balmain x PUMA’s newest collection centers around a special take on the historic Parisian house’s Balmain Court. For the limited-edition collaboration, the house’s basketball sneakers have been transformed with a golden Balmain tongue label, Balmain x PUMA heel webbing and one-of-a-kind Balmain basketball shoe box. These special-edition Balmain Courts make very clear the distinctive luxury fashion-meets-sports blend of this partnership, pairing the finest Italian leathers with the latest groundbreaking performance materials – including high-rebound ProFoam and high-abrasion rubber for multi-directional traction.
The capsule’s clothing designs give a distinctive Parisian savoir-faire twist to a host of familiar American silhouettes, including the court-ready Balmain warm-ups and uniforms, as well as Balmain x PUMA cap and tees. There’s also a special varsity jacket design riffing on the signature Balmain Teddy jackets often spotted on the house’s runways during Paris Fashion Week. But it’s clear that the sure-to-be instant classic of this collection has to be the sleek, black-and-gold, Balmain-logo’d basketball.
Professional basketball players and PUMA Hoops athletes Skylar Diggins-Smith and Kyle Kuzma are featured in the upcoming campaign for the Balmain x PUMA collab.