Australia’s BUTTER GOODS to Debut First PUMA Collection This Month
After announcing their official partnership earlier this summer, German sportswear giants PUMA and Aussie skate label BUTTER GOODS are ready to release their freshman full collection of collaborative footwear and apparel.
The PUMA x BUTTER GOODS collection is all about an appreciation for vintage sports marketing. It harks back to the heyday of sporting clubs, vintage tennis teams, and bold ‘90s skateboard merch in a way that feels fresh and contemporary today. Campaign images feature a ’90s-inspired teen skateboarder’s bedroom filled with kitschy items that bring about a sense of nostalgia and feel for the era – a heavy influence of the era in which Butter Goods’ founders grew up skating in.
The designs take influence from the past but reinterpret them in a contemporary street style approach. Mixed with PUMA’s sports heritage and classic silhouettes, the collection combines premium materials and bold prints presented in ‘90s inspired, multi-colored palette. Classic PUMA footwear styles are included in the collection, with the Slipstream, one of PUMA’s most iconic basketball silhouettes from the ‘80s, brought back in a leather upper with perforation detail. Previously released in a cream colorway, the PUMA x BUTTER GOODS Basket VTG comes in two additional colorways with a unique corduroy upper, in blue and orange options.
The corduroy detailing continues across the apparel items, with a standout corduroy track top and pants, available in two colorways – emerald green and cream-style as well as a navy and orange option. The extensive apparel line further includes items like high-quality sweats, graphic tees, and polos adorned with retro designs.
The PUMA x BUTTER GOODS collection drops on PUMA.com, PUMA stores, and select retailers on September 4th with retail prices ranging from $40 – $160.
BUTTER GOODS x PUMA Basket + Slipstream
Release Date: September 4th, 2021
Price: $120 – $130
Where to Buy: