PUMA Hoops has officially added another rising star to its growing roster of talent, signing Australian guard Josh Giddey to a multi-year endorsement deal. The announcement marks a significant move for both Giddey and the brand as they continue expanding their influence on and off the court.
Giddey, known for his creative playmaking and high basketball IQ, will serve as a global ambassador for PUMA Hoops across both the United States and Australia. As part of the partnership, he’ll be featured in a variety of PUMA campaigns and will be seen sporting the brand’s basketball and lifestyle styles throughout the year.
The move aligns with PUMA’s strategy of investing in the next generation of elite athletes while blending sports with culture. The brand’s Hoops division continues to make noise in the market, bridging the gap between performance and style with names like LaMelo Ball, Tyrese Haliburton, Breanna Stewart, Skylar Diggins, Scoot Henderson, and RJ Barrett already on the roster.
Whether on the hardwood or in the streets, Giddey’s presence is expected to further amplify PUMA’s commitment to innovation, youth culture, and international reach.
Expect to see Josh Giddey lacing up in PUMA gear this season as he becomes one of the faces of the brand’s next chapter.
For more on Puma, make sure to checkout Tyrese Halliburton's first signature sneaker with the brand.

