Neymar Jr. Helps Launch PUMA FUTURE "Creativity" Pack

PUMA was recently linked to a deal that would make it largely-owned by Chinese sportswear company ANTA Sports. As the world awaits to see the move finalized, the Big Cat Brand is moving forward with some of the projects it's had in the works for months.

Brazil's Neymar Jr. recently helped unveil one of the many performance-first endeavors put forth by the German institution. A face of the PUMA FUTURE franchise, the Santos FC forward was spotted training in a special edition of the FUTURE 9; he's since emerged in official campaign photography for the pair, which is part of the brand's "Creativity" Pack.

The latest capsule by PUMA Football captures the soul of futebol arte, a Brazilian footballing philosophy that champions boldness, joy, and flair when engaging with "the beautiful game." The pack draws inspiration from the streets, cages, and beaches where football is played with instinct instead of instruction, where creativity is revered as the sport's most important and powerful skill.

PUMA's "Creativity" Pack indulges in an eye-catching color palette that sees soft mint, electric yellow, and deep teal share real estate. Brushstroke-reminiscent graphics also join the mix across the upper, creating a sense of movement and spontaneity whether running down the pitch or standing in place.

The elite athlete-approved FUTURE 9 Ultimate "Creativity" combines this expressive design with its top-notch technology—including a FUZIONFIT upper, Fuzionpods, PWRTAPE, GripControl Pro, and FLEXGILITY outsole.

Pairs will become available via PUMA.com on Thursday, Feb. 5. Neymar Jr. and Xavi Simons of England's Tottenham Hotspur FC will be the "Creativity" Pack's exclusive endorsers.

For more news related to the beautiful game, check out House of Heat°'s dedicated coverage of the 2026 FIFA World Cup™ tournament.