PUMA to Drop its Self-Lacing Sneaker in 2020
A lot of people are already looking forward to 2020 — Zion Williamson will be making his way to the NBA, China is touting a 17-country, Bejing to London high-speed train, and it may also be the year that Trump’s reign is over. But for sneakerheads, we only tend to look a few months in advance. That’s about to change, though, with PUMA announcing today that their next entry into the self-lacing market will be arriving next year.
The idea of self-lacing footwear has infatuated the world since Marty McFly’s space-aged Nike Air Mags in 1989’s Back to the Future 2. It spurred. Footwear brands have been researching the technology ever since, in effort to actualize the idea. PUMA is one of those brands, who brought their first wirelessly connected “Adaptive Fit” shoe to market in 2016 with the release of the AutoDisc, a shoe that occupied similar airspace to Nike’s E.A.R.L tech or adidas’s self-lacing efforts from the early ’00s.
The German brand will be taking their auto-lacing up a notch, with their recently unveiled a “Fit Intelligence” self-lacing technology on a brand-new cross-training silhouette. Using a micromotor placed over the shoe’s tongue and an industrial-grade fiber support system, the shoe’s fit can be adjusted by simply swiping up or down through a smartphone app or on an Apple Watch. However, it’s more than just a customizable accoutrement for a performance sneaker. What sets the “Fit Intelligence” system apart is its ability to learn the shape of the wearer’s foot and adapt itself to provide the best lockdown and support for each individual foot shape. From an aesthetic standpoint, the Fit Intelligence trainer offers a, overall look that should be inherently familiar to fans of the brand’s running or cross-training products. A perforated grey mesh upper is accented with a textured silver formstripe/a tonal embossed Puma hit above the toebox. The lacing system is contained within a silver piece on the throat, and the cables are dressed in an aqua blue for a light pop of color. A simple midsole then offers workout-ready cushioning and support.
Although the shoe doesn’t release until 2020, interested parties will be able to sign up for beta testing on Puma’s PUMATRAC training app, which is available on both iPhone and Android in the coming months. Grab a first look at the futuristic new kicks below, and stay tuned for further updates as they’re available.
Puma Fit Intelligence Trainer
Release Date: 2020