PUMA and the Late Nipsey Hustle to Release First Collaborative Capsule Next Month
Earlier this year at a Wall Street Journal panel alongside rapper G-Eazy, PUMA global director of brand and marketing Adam Petrick spoke about the brand’s relationship with Nipsey and future plans to work with his estate. “Working with him to help build the brand and to support some of the activations that he was doing in L.A. was great. We had a lot of things that were coming, and hopefully a lot of things we will still do with his estate,” Petrick said.
— The Wall Street Journal (@WSJ) May 22, 2019
“We’re going to continue to release some product that we’ve created with him. We’ve also got some charity activations that we’ll do to support what he was doing in Crenshaw, and trying to continue the work that he was doing through his foundation.”
Now, it has been revealed via Nipsey Hussle’s official Instagram account that PUMA will finally be releasing their first official collection with the late rapper on September 5th:
View this post on Instagram
Our team is proud to announce that our first collaborative capsule with Puma drops on September 5th 2019. Nipsey spearheaded this project from concept to final product over the course of last year, flying to meetings, reviewing samples, bringing in material references he liked, and most importantly ensuring that it reflected his style authentically with no compromise. Each detail from logo placement, fit, colorways, and materials was thoughtfully done. His signature style and DNA can be found in each garment that’s part of this collection from the khaki suit to the tracksuit. This project is very special to our team and we’re handling it with the utmost care to ensure it’s delivered exactly as Nipsey envisioned it. It’s a privilege for us to honor his commitment and carry out this project for people to receive a personally curated collection by Nip Hussle Tha Great.
In an official statement to Complex, PUMA revealed more details regarding the upcoming project.
“Puma is proud to honor the vision and legacy of Nipsey Hussle through the new PUMA x TMC Collection. With the blessing of his family, we’re releasing it on Sept. 5, 2019 and 100% of the net proceeds from the sales will go to the Neighborhood ‘Nip’ Foundation. Nipsey always put his community first and we know he wouldn’t want it any other way. He was a visionary who believed in the power of optimism, inspiration and action and The Neighborhood ‘Nip’ Foundation will continue his legacy as a champion of the people. Nipsey invested his time, energy and soul into collaborating with us to design this collection for his fans and supporters and we feel honored to bring it to life exactly the way he envisioned it. The Marathon Continues.”
Stay tuned for more details closer to the release.