The OG Reebok Instapump Fury “Citron” Returns For It's 30th Anniversary in 2024

As Reebok commemorates the 30th anniversary of the Instapump Fury, it's impossible not to marvel at how this sneaker remains a paragon of uniqueness in the vast sneaker universe.

Designed by Steven Smith and birthed from the ingenuity of the Reebok Advanced Concepts team, the Instapump Fury has consistently stood out for its pioneering "pump-to-fit" technology that replaced traditional laces, its audacious cut-out upper, and its innovative two-piece midsole equipped with DMX cushioning. These features collectively underscore the model's timeless and abstract design language, which has made it instantly recognizable and cemented its status as a cultural icon.

Celebrating this enduring legacy, Reebok resurrects Instapump Fury’s original "Citron" colorway, a vibrant testament to the model's ongoing relevance and appeal. The return of the "Citron" in limited numbers, first in 2021 and now again, serves as a nod to the sneaker's sustained prominence in the market. The inflatable quarter panel, bathed in the namesake "Citron," alongside contrasting red details and a stark black base layer, underscores the sneaker's ability to command attention while maintaining fiery contrast and visual appeal.

The Reebok Instapump Fury, with its abstract design, has not only built a back catalog of marquee collaborations with esteemed brands like BAPE and Vetements but has also earned a place in the Design Museum of London. This recognition is a testament to its impact on design and fashion, highlighting its significance beyond just the sneaker world.

While Australian retailer Up There has already catered to their local market with the release of the OG colorway, those of us elsewhere in the world will have to wait out an official update from Reebok on th release.