Spilt ends.
The all-new Sole Fury is Reebok’s latest addition to their innovative running shoe x lifestyle sneaker cross-space, and it’s definitely a thing of performance and beauty.
As anticipation has built for the ‘Bok’s next top model’s launch, the brand is continuing to roll it out as part of its #SplitForm campaign, inspired by the creation of the design’s split cushioning.
But SplitForn isn’t new tech, it’s been around since the 1990s. It removes part of the sneaker’s midsole, increasing comfort, flexibility and performance. And it kinda makes a lot of sense, when you think about it.
Fo the debut of the Sole Fury, Reebok with six young creatives to launch an exclusive Zine, meant to embody the aura of the campaign. Each artist was tasked with individually adding to the project, with entrants coming from photographer Marcus Hyde, filmmaker Tyler Ross, female music group DISCWOMAN, stylist Jahleel Weaver, designer Matthew Adams Dolan, and pro boxer Jeremiah Maestre.
The Sole Fury will be available at Reebok and Champs from November 8th for just $90. What a steal!
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