
Despite financial hardships to its retail business, Bodega continues to put out compelling product through its own channels. Additionally, the Boston-founded institution keeps lending its creative vision to a varied cast of collaborators, the latest being Salomon.
Having previously worked on the X-Mission 4, the partner's next linkup reimagines the popular XT-4 silhouette. Clad in shades of brown, drab green, and burgundy, the collaboration aims to deliver "an exploration of freedom from the rigid 9-to-5 cycle," according to Bodega. As such, "The Glider" project arrives with campaign visuals that take it from the office to the outdoors.
Although the highly-technical model isn't corporate world-appropriate, its presentation serves as yet another disruptive concept by the now-Los Angeles-based retailer. Whether worn casually on bodega runs or on any trail across the globe, the Salomon collab stands for something.
Enjoy visuals for the pair ahead, shot by Drew Devine. The XT-4 lands on Saturday, Aug. 23, exclusive at Bodega LA (1320 E 7th St #150) and via Bodega LA and bdgastore.com.
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