Under Armour and Feng Chen Wang Introduce Long-Term Creative Partnership

Under Armour and Feng Chen Wang have officially introduced a long-term creative partnership, bringing together performance innovation, cultural perspective, and contemporary design through a shared vision of sport.

The partnership made its debut during Paris Fashion Week, marking the next step in a relationship that began before the runway moment. Feng Chen Wang has previously incorporated Under Armour into her creative world, including key performance silhouettes shown during her Shanghai runway presentation, making this collaboration a natural extension of that existing connection.

The Paris presentation also featured two Under Armour global athletes: WNBA point guard Nika Mühl and Diana Flores, a two-time World Games gold medalist and captain of the Mexico Women’s National Flag Football Team. Their presence brought an athlete-driven perspective to the presentation, reinforcing Under Armour’s focus on elevating athletes beyond competition and into broader cultural spaces.

Early elements of the upcoming collection were also shown during the presentation, offering a first look at the partnership’s creative direction. The collection explores how women move between performance, sport, and everyday life, blending function with a more expressive design language.

For Under Armour, the partnership with Feng Chen Wang reflects a broader global perspective and the continued influence of sport across fashion, culture, and entertainment.

Release details for the Under Armour x Feng Chen Wang collection have not yet been announced, but more information is expected to follow in the coming months.