#HardwoodHeat // Jayson Tatum in Kyire’s ultra-limited “Wheaties” sneakers

The Sneakers of Champions.

Kyrie Irving joins an elite group of professional athletes, appearing on their limited edition cereal boxes. But Kyrie is the first (that we know of) that also has his alter ego, Uncle Drew, prominent on the front fo the iconic orange box in the lead up to his silver screen debut on June 29th.

To commemorate the achievement, Nike have been in the kitchen whipping up a tasty Wheaties themed Nike Kyrie 4 which comes housed in a Wheaties-inspired cereal box. Joining the Sneakers of Champions in the box set is a logo’d spoon and bowl set, as well as boxes of cereal.

Update // 05.06/18

In last night’s win over the 76ers, Celtics rookie Jayson Tatum rocked the highly limited edition pair of “Wheaties,” gifted by teammate Kyrie Irving himself.

We don’t yet have word of an official release, but considering the production numbers were limited to just 100 pairs, we’re not expecting good news.

Stay locked in to House of Heat for more info on this release – if any. Until then, peep the unboxing video from Uncle Drew himself.

Truly appreciative of this opportunity and I would like to thank @generalmillscereal @nikebasketball @lionsgate @pepsi. The Uncle Drew Movie comes out June 29th, make sure to check it out.

A post shared by Kyrie Irving (@kyrieirving) on May 3, 2018 at 10:11am PDT

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