About Us
House of Heat° is owned and operated in Australia but caters to a global audience. We provide millions of monthly readers with updates on the industry's leading footwear brands like Jordan, Nike, Adidas, New Balance, and more.
We offer comprehensive daily coverage of highly sought-after sneaker releases and the latest footwear trends. With an unwavering commitment to keeping consumers informed, House of Heat° provides up-to-date news, information, and valuable resources to assist global shoppers in their purchasing decisions.
Regarded as an authoritative voice in the sneaker realm, House of Heat° has solidified its position as a leading industry figure.
Having amassed a staggering monthly readership of over 5 million, House of Heat° prides itself on its expansive social media presence. It boasts a sneaker community of over 2.5 million members across various platforms such as Instagram, Twitter, Facebook, and email.
Contributors
Take a look at the current House of Heat° team below!
Pete Michael
Founder. Creator. Designer. Writer. Strategist. Pete Michael is the driving force behind House of Heat°. A ten-year veteran of the sneaker industry, Pete’s influence stretches from editorial content and graphic design to the high-stakes world of industry events and brand partnerships.
With a double degree in Marketing and Advertising and an extensive background in digital design, Pete understands the mechanics of the culture as much as the aesthetic. Originally from Melbourne, Australia, he is driven by a lifelong passion for sports, pop culture, and sneakers to create House of Heat°. Under his leadership, the platform continues to push the boundaries of sneaker media, bridging the gap between performance sport and street style.
Ali Albaqshi
Ali Albaqshi leads social and content strategy at House of Heat. A true Swiss Army knife, he handles everything from writing and social planning to graphics, PR, and affiliate strategy. As one of the youngest operators in the space, Ali has a sharp eye for what’s next and executes full-scale social packages with a fresh, youth-driven perspective. Passionate about modern tech, efficiency, and automation. Big fan of sweatsuits, comfortable sneakers, U.S. football, basketball, and wrestling.
Jovani Hernandez
I’m the lead writer at House of Heat°, having joined in January 2025.
What I Cover
On a daily basis, I cover breaking news, upcoming releases, and recent product launches as they relate to sneakers, sportswear, and their related worlds. One of my favorite things to do at House of Heat° is play historian, particularly when I can bring together my fandom for sports, culture, and performance-informed footwear design. I also research and develop features for the site, oftentimes referencing data and discourse on social media to ideate relevant stories.
As Lead Writer, I’ve interviewed streetwear veteran Jeff Staple, longtime Nike, Inc. footwear designers Wilson W. Smith III and Tate Kuerbis, and burgeoning creative Jae Tips. Additionally, I spearhead sponsored content for a global network of partners.
My writing interests include: long-distance running and its footwear; football (specifically Arsenal FC); New York City or Mexico-related stories; and Nike Basketball and Sportswear products popular between 2007 and 2014.
My Background
Before joining House of Heat°, I spent four years contributing to Sneaker News, working my way from Junior Editor to Senior Editor. While there, I wrote, researched, and proofread a total of 5,800 posts; some included conversations with Reebok CEO Todd Krinsky and Founder of The Whitaker Group, James Whitner. I also contributed a retrospective on NIGO’s 20-year history with adidas to Nice Kicks. Since August 2021, my words have appeared in every edition of ALL GONE: The Finest of Street Culture.
Prior to entering the sneaker and street culture media space, I spent almost three years as an Onboarding Specialist and Account Manager at Uber, assisting hundreds of drivers in the New York Tri-State area.
I was born and raised in the Bronx to two immigrants from Puebla, Mexico. I graduated from Boston College with a degree in English literature. I’m also fluent in Spanish, and live in Mexico City with my wife.
Contact Me
Email: jovani@houseofheat.co
LinkedIn: Jovani Hernandez