Adidas Joins Forces with Mercedes-AMG PETRONAS F1 Team in Multi-Year Partnership

Adidas has officially entered the world of motorsport, announcing a landmark multi-year partnership with the Mercedes-AMG PETRONAS Formula 1 Team. This collaboration brings together two global icons in a sport experiencing unprecedented growth, marking Adidas’ debut in the pinnacle of motorsport: Formula 1®.

The partnership leverages Adidas’ 75 years of expertise in designing performance-driven apparel, footwear, and accessories for elite athletes. By joining forces with the Mercedes-AMG PETRONAS F1 Team, Adidas aims to push boundaries in a sport where every millisecond counts, crafting gear that combines performance with style for drivers, engineers, and mechanics alike.

Throughout the 2025 season and beyond, Adidas will create a complete range of team kits designed to meet the specific demands of each team member’s role. The gear will also be made available to fans, along with exclusive collections of apparel, footwear, and accessories inspired by the team and its drivers. Fans can look forward to several limited-edition drops throughout the year, adding even more excitement to this groundbreaking partnership.

This collaboration underscores a shared commitment to excellence, innovation, and success. As Adidas enters this high-octane arena, the partnership with Mercedes-AMG PETRONAS F1 Team is set to redefine the relationship between sportswear and motorsport, merging style and cutting-edge performance for both the team and its global fanbase.

Stay tuned as Adidas and Mercedes-AMG PETRONAS F1 Team drive into a new era, uniting two powerhouse brands in the pursuit of greatness.