Adidas and Marvel Studios are joining forces to launch an electrifying new collection inspired by two of the most beloved characters in the superhero universe: Deadpool and Wolverine. Set to debut alongside the much-anticipated third film in the Deadpool franchise on July 26, this groundbreaking collection will be available for purchase starting August 1 in select markets.
This marks the first Deadpool-inspired collection from Adidas, blending Adidas Originals with performance products that not only feature in the film but are also inspired by its characters, played by Ryan Reynolds and Hugh Jackman. The collaboration encapsulates the essence of both Deadpool and Wolverine, integrating their iconic styles and color schemes into a dynamic lineup of footwear and apparel.
The collection includes two themed Rivalry Low sneakers, an adizero Electric cleat, and graphic tees, all adorned with details that fans will recognize and love. One of the standout pieces is an Adidas Originals silhouette worn in the film, which will be unveiled coinciding with the movie's release, adding an element of cinematic flair to the collection.
Fans of Deadpool will appreciate the unique touches on the Deadpool-inspired Rivalry Low and adizero Electric cleat, which feature storage pouches reminiscent of the ‘Merc with a Mouth’s’ costume and tongue-in-cheek humor evident in sock liners adorned with censored language characters. The Wolverine-inspired Rivalry Low pays homage to the classic yellow Wolverine superhero suit, set to make its in-film debut, with bold color blocking and distinctive detailing.
This collaboration builds upon a longstanding relationship between Adidas and Marvel, which has previously brought to life several other collections inspired by Marvel characters, including those from "Black Panther: Wakanda Forever." Each piece in the Deadpool & Wolverine collection stands out with its unmistakable design and innovative features that fuse Adidas's athletic functionality with Marvel's superhero aesthetic.
While we wait for the August 1st release date make sure to enjoy official images credits to Adidas News room.
Keep your eyes locked onto our official twitter for further updates.