adidas Brings Championship Shine to the CFP With the Natty Pack

As the College Football Playoff National Championship takes center stage, adidas is marking the moment with a special-edition footwear capsule built specifically for college football’s biggest night. Dubbed the “Natty Pack,” the collection outfits select adidas athletes with iridescent, championship-ready cleats designed to shine under the brightest lights of the season.

Rather than leaning into school-specific color blocking, the Natty Pack takes a more elevated, universal approach. Each cleat features a pearlescent, oil-slick finish that shifts tones under stadium lighting, creating a visual effect that feels both celebratory and futuristic. It’s a look meant to transcend rivalry colors — fitting for a game where legacy, not logos, takes priority.

The pack spans adidas’ top performance silhouettes, including models built on the Adizero platform, ensuring that on-field speed and responsiveness remain the focus. Lightweight synthetic uppers keep things streamlined, while aggressive stud configurations and modern plate tooling are designed for quick cuts, explosive acceleration, and full-game durability. Performance is the foundation here; the flash is simply the exclamation point.

Subtle detailing does much of the storytelling. Holographic Three Stripes and shimmering finishes replace traditional bold branding, while translucent elements throughout the soleplates add to the high-polish aesthetic. Even the undersides of the cleats play a role, with iridescent plates and reflective accents that pop during televised close-ups and postgame celebrations alike.

adidas’ Natty Pack isn’t about mass release or retail hype. Instead, it exists as a moment-specific statement — a visual reward for teams that have earned their place on college football’s biggest stage. It mirrors the gravity of the occasion: one game, one champion, and no second chances.

As kickoff approaches, expect these cleats to be front and center when the spotlight hits hardest alongside the adidas adizero Horizon. Whether sprinting toward the end zone or hoisting the trophy, adidas’ Natty Pack ensures its athletes look as sharp as the moment demands.

For more on adidas, make sure to checkout the recently released Harden Vol. 9 "Hellcat."