The “Be Loved” adidas Adistar Control 5 Is Here

SNIPES US continues to expand its cultural storytelling efforts, this time turning its focus to self-expression with the launch of the exclusive “Be Loved” adidas Adistar Control 5. The release forms part of a broader campaign aimed at reframing how men approach confidence, style, and self-care.

Built on the foundation of adidas’ performance-running heritage, the adidas Adistar Control 5 arrives here with a more expressive lens. The silhouette is reworked in a palette of red, pink, and purple — a deliberate shift from more traditional menswear tones. Inspired by early spring and the idea of renewal, the colorway aligns with the campaign’s message: showing up for yourself is just as important as showing up for others.

At the center of the rollout is “Love Delivered,” a creator-led campaign featuring Twitch streamer Raud. Known for his high-energy content and strong online following, Raud takes on the role of an unconventional courier of self-care. In the campaign, he steps into a SNIPES delivery uniform, driving through neighborhoods in a kei truck while delivering small moments of encouragement — a visual reminder that checking in on yourself and your community carries weight.

The messaging remains grounded, focusing less on performance metrics and more on everyday impact. Through both product and storytelling, SNIPES and adidas position the adidas Adistar Control 5 as a symbol of individuality, openness, and confidence, reinforcing a broader shift in how men’s style is being defined.

The SNIPES-exclusive “Be Loved” adidas Adistar Control 5 is available starting on April 2 at 10 AM ET through SNIPES US.

For more on adidas, make sure to checkout their 2026 World Cup collections.