Bart’s Long Lost Twin, Hugo, Gets an Adidas Rivalry Lo

Adidas once again delights the sneaker and sitcom lovers with a new iteration inspired by The Simpsons' comical lore. This time, the focus is on the spooky narrative surrounding Bart Simpson’s lesser-known evil twin, Hugo, drawing its essence from the notable Treehouse of Horrors VII episode aired in 1996.

Draped in hues that reflect Bart's iconic appearance—orange, yellow, and blue—the sneaker takes a sinister twist with a rough canvas texture, a nod to Hugo’s tattered attire, embodying the eerie tale with a dash of realism. Yet, the embroidered detailing on the medial mid-panels truly captures the essence of the narrative, illustrating the twins’ incision and stitch scars in a tale of comedic horror turned into art.

The quintessential Bart colorway juxtaposed against the sinister story of Hugo provides a visual and thematic contrast that's as engaging as it is eye-catching. Every stitch on the shoe seems to recount the quirky, dark humor quintessentially The Simpsons, making it a collectible piece for fans and a conversation starter for the style-centric.

Enjoy an official look at the collaborative colorway below, and look for this The Simpsons x Adidas Rivalry Lo "Hugo" to hit Adidas.com on October 25th, 2023.