Itchy & Scratchy (& Poochie) Get Their Own Adidas Sneakers

The 1990s ushered in a plethora of impactful television shows, yet none quite match the lasting allure of The Simpsons.

Celebrated for its acumen in blending mindless humor with astute societal observations, The Simpsons remains a cultural staple. As the tides of time carry us forward, the legacy of The Simpsons finds a new avenue for expression through a new collaboration with Adidas, this time illuminating the misadventures of the beloved cartoon within a cartoon — Itchy & Scratchy.

Inspired by timeless cartoon duos like Tom & Jerry, Itchy and Scratchy have cemented their place in The Simpsons' eccentric ensemble despite their fictional stature within the show's narrative. Adding to the comic relief was the one-time character Poochie, who made his debut and swift exit in the episode “The Itchy & Scratchy & Poochie Show” from Season 8.

Poochie's fleeting tenure was a satirical jab at the 90s sitcom trope of injecting new characters late in a series to rejuvenate viewership. Though Poochie's star dimmed quickly, the episode also saw the amusing introduction of Roy, a character purportedly residing with The Simpsons all along, yet revealed only in the episode's final moments.

Embarking on a journey from screen to sole, the collaboration manifests through a creative rendition of the Adidas Rivalry sneakers, intricately tailored to embody the iconic cat and mouse duo, Itchy & Scratchy. The Rivalry Lo mirrors the nimble mouse, while the Rivalry High encapsulates the relentless cat, each adorned in colors resonating with their animated counterparts. The heels become a canvas for the duo’s embroidered faces, weaving in a blend of whimsy and nostalgia.

As for the enigmatic Poochie, his legacy finds a heartbeat through the adidas Pro Model. Though his visage is subtly showcased on the tongue, a vivid portrayal at the heel encapsulates the comic essence of Itchy & Scratchy chasing Poochie, resonating with the episode's whimsical storyline.

The Simpsons x adidas partnership celebrates the humor and creativity synonymous with the iconic TV show, channeling its essence through imaginative footwear designs. It's a capsule that not only stands as a tribute to the enduring legacy of The Simpsons but also showcases the potential of collaborative creativity between two different realms of entertainment and fashion.

Enjoy a quick look at the three releases below, and look for these to hit select Three Stripe retailers like Foot Locker on October 7th.