Puerto Rican rapper Bad Bunny has come on in leaps and bounds in the sneakersphere, with his debut “The First Cafe” and sophomore “Easter Egg” adidas Forum Lows arguably the Three Stripes best collaboration for the year outside of YEEZY Brand. With the performer’s footwear in such high demand, it makes total sense that the Three Stripes would have another colorway in the works — and they do. Revealed today is the rapper’s third colorway, the Bad Bunny x adidas Forum Low “Triple Black”, — AKA “Back to School” — which is expected to arrive this Summer.
Though the silhouette stems from the hardwood, the rapper’s redesign shows a multitude of new outside influences that fall somewhere between skate shoe and outdoor trail trekker. Utilitarian heavy-duty pulls, buckles, and staps are plentiful — there’s even a set of interchangeable ribbon-pulled tongues that give off a fattie SB feel. Bad Bunny again adds his cartoon bunny logo to the outsole, while branding labels on the tongue with “El Ojo” (“The Eye”) and likely some insole insignia to follow suit. Velcro components of the lockdown straps reveal a statement of the artist’s unapologetic attitude regarding his oft-criticized fashion sensibility: “YO VISTO ASí” (which can be translated into “I DRESS LIKE THIS” or “I DRESS THIS WAY”; the man has said it himself: Y.H.L.Q.M.D.L.G.). The triple black title only comes into question at the tongue eye motif, and flecked gold-tipped laces, but otherwise arrives in tonal black leathers, suede, and nylons to complete the design.
The design has been revealed to represent Bad Bunny’s experience of growing up and going to school and being held within the restraints of everyday uniforms. Despite uniforms often calling for black shoes, footwear is often the only way to express one’s self in such an environment. This is reflected in the campaign’s playful and authentic feel that features a number of young school students as they reclaim their educational environments. It champions the notion that the rebels of today are the leaders of tomorrow; the campaign film shines a light on each young person’s individual personality as they reinterpret their uniforms.
A release for the Bad Bunny x adidas Forum “Back to School” has now been confirmed by adidas for August 17th, with select global stockists and adidas.com releasing pairs on the day. Grab a look at the campaign video above, the fresh campaign shots added below, and if you’re planning on picking up a pair on the day, make sure you head to our dedicated adidas Release Dates Calendar to set yourself a reminder for the drop.
Bad Bunny x adidas Forum Low “Back to School”
Release Date: August 17th, 2021
Style Code: GW5021
Price: $160 USD
Official Images //
First Looks //
Images: Janthony Oliveras