Philip Lipschutz, visionary founder of Cincinnati's Unheardof sneaker store, takes his narrative from his grandmother's living room to the international stage with a nostalgic yet contemporary sneaker collaboration with adidas. Aptly named the Unheardof x Adidas Rivalry Lo "Grandma's Couch," this upcoming release encapsulates Lipschutz's journey from humble beginnings to an unorthodox role in sneaker culture.
Emblazoned with a flamboyant floral pattern that recalls the upholstery of a classic grandmother's couch, the Rivalry Lo silhouette tells a story with each stitch. This colorful tapestry is further enhanced by overlays in shades of mustard and purple, evoking the spirit of the late '70s and early '80s interior décor. The shoe doesn't hold back on branding either, boasting bright red Three Stripes along the sides and the iconic Trefoil logo gracing the tongue—clear signals of its adidas lineage.
Lipschutz took to Instagram to contextualize the sentimentality behind the collaboration. “From resting on my mom’s old couch to traveling to Portland and meeting the entire 3 stripes team. Mom, I always bring you fresh flowers, just as you told me to. Grandma, you taught me right from wrong on your couch, not just saving my life but also educating all my friends. Chapter 2 is dedicated to you, Grandma. I can’t wait to see what the future holds!”
This tribute to family, learning, and growth is set to grace the shelves of select adidas Originals retailers and adidas.com in the coming months. Whether you're a fan of retro style, florals, or a heartfelt backstory, the Unheardof x Adidas Rivalry Lo "Grandma's Couch" offers a unique blend that's too compelling to pass up.
Both colorways will be dropping online exclusively at UNHEARDOFBRAND.COM, sharp at 11 a.m. on Nov 4th.
For those yearning for a more immersive experience, an in-store release, coupled with an art show, awaits enthusiasts on the same day at the Light Borne Studios located at 212 E 14th Street, Cincinnati, OH 45202, at 11 a.m.
A wider release for the two colorways has just been confirmed for release on Adidas.com on November 11th.