emmi x ASICS GEL-KINETIC FLUENT Drops July 24

Tokyo-based retailer emmi continues to build on its strong catalog of fashion-forward performance footwear by teaming up once again with ASICS. Known for its minimalist aesthetic and focus on wellness-minded style, emmi’s collaborative approach with the Japanese sportswear giant feels like a natural extension of its brand ethos. This time, they take on the recently introduced GEL-KINETIC FLUENT, an ultra-cushioned silhouette that’s quickly gaining traction in the lifestyle space.

Though the shoe lacks any overt co-branded markings, the design speaks volumes. A delicate combination of soft white mesh, ivory leather overlays, and shimmering silver accents gives the pair a refined, everyday look. Faint blue trim outlines ASICS’ iconic Tiger Stripes, while metallic finishes on the heel and tongue add a futuristic touch to the runner. Below, the exaggerated GEL sole unit comes doused in a milky glacier blue, providing both standout visual appeal and a comfortable ride.

Despite the absence of visible emmi logos, this GEL-KINETIC FLUENT fits seamlessly into the brand’s collection of calm-toned collaborations. The understated design allows the shoe’s structure and materials to shine—emphasizing ASICS' technical innovation while aligning with emmi’s clean, lifestyle-driven aesthetic.

Already released at emmi's channels in Japan, pairs of the emmi x ASICS GEL-KINETIC FLUENT are expected to release globally on ASICS.com on July 24.