Concept Lab // Air Jordan 4 “Bordeaux”

Concept Lab // Air Jordan 4 “Bordeaux”

Cheers 🍷

There’s really nothing like capping off a long, long day with a glass of vino — especially if you’ve got young kids. Those of you who have followed the HOUSE OF HEAT Concept Lab for a while now will know that the red stuff is my weakness. It’s been a colorway that I’ve interpreted many times over, but never on the Air Jordan 4.

But unlike recent adaptations of the iconic colorway, be it official or in our creative department, this pair harkens back to the OG palate from 1992’s Air Jordan 7. Rocking plush, dusty charcoal suede on the upper and toe overlay, with a finer, lighter grey suede sandwiched in between, the pair immediately draws memories of the OG. Add in a blacked outsole unit and subtle hits of Bordeaux on the netting, branding, Air unit and insoles, you’ve got yourself a bonafide Jordan Brand classic.

Wanna see more from the Lab? You can check out all of our Concepts HERE!

Air Jordan 4 “Bordeaux”

From the HOUSE OF HEAT Concept Lab




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