Concept Lab // Air Jordan 4 “Fourth of July”
A Patriotic pair.
Each and every Summer without fail, sneaker brands look to capitalize on the nation’s patriotism with a slew of Independence Day-themed kicks. This year has been no different of course, with the likes of adidas and their Undefeated Ultra BOOST, and Nike’s (albeit controversial) Air Max 1. And while we come to expect an endless run of USA Air Maxes and UBs, there’s always one brand that never joins the party; Jordan Brand.
But boy, if they did . . .
For whatever reason, the Jumpman always sits out of the celebration, but that’s not going to stop us at HOUSE OF HEAT from dreaming — and as promised, as a follow up to our “Fourth of July” Air Jordan 7, is the second half of the conceptual pack, the Air Jordan 4.
Contrasting the stark whites and vivid colors of the aforementioned Seven, we’ve opted for a more traditional — even regal — offering for the 1989 Air Jordan. Anchored down in nappy navy suede, our take on the Independence Day AIr Jordan 4 adds in shining metallic golds at the eyelets, netting, and heel branding, and matching gold weave at the tongue and insole branding. Pre-aged sail midsoles add to the vintage flair, while regal red hits on the sole unit tie into the throwback theme.
Wanna see more from the Lab? You can check out all of our Concepts HERE!
Air Jordan 4 “Fourth of July”
From the HOUSE OF HEAT Concept Lab