Oneness Hosts Midnight Drop for Converse SHAI 001 “Butter” in Lexington

Oneness is gearing up for a big night in Kentucky this weekend, bringing Shai Gilgeous-Alexander’s debut signature sneaker back to his college roots. The boutique has been plastering flyers across the University of Kentucky campus to build anticipation for the SHAI 001 “Butter,” with a special midnight launch planned in Lexington.

The event kicks off Sunday night, September 21, with a community block party feel. According to Oneness, fans can expect food, music, and exclusive giveaways before the sneaker officially goes on sale at midnight. Shai himself is lending his presence to the occasion, showing love to Lexington, the city where his basketball journey took flight during his one-and-done season with the Wildcats.

The SHAI 001 “Butter” has already been a standout release from Converse, blending lifestyle and performance influences into a bold design. With its creamy tonal palette and sculptural lines, the sneaker perfectly aligns with Shai’s fashion-forward aesthetic, both on and off the court. The Lexington drop not only ties back to his alma mater but also highlights Converse’s investment in grassroots, culture-driven storytelling.

Pairs of the Converse SHAI 001 “Butter” will be available for purchase exclusively through Oneness at the midnight release.

For Kentucky fans, it’s a rare opportunity to celebrate their connection to one of the NBA’s brightest stars and secure a piece of his growing sneaker legacy.