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    Converse SHAI 001 "Butter" (A18771C-248)
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    Shai Gilgeous-Alexander promoting the debut Converse SHAI 001 "Butter."

    Shai Gilgeous-Alexander's Converse SHAI 001 “Butter” Releases Sept. 4

    Release

    2025.09.04

    Heat

    100.00°

    SKU

    A18771C-248

    Color

    Butter/Butter

    Retail

    $130

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    Shai Gilgeous-Alexander and Converse have finally debuted their first signature sneaker together: the SHAI 001.

    Years in the making, the latest foray into basketball from Converse leverages decades of sports innovation and heritage with the Oklahoma City Thunder guard's forward-thinking approach to style.

    "I poured my heart and soul into the SHAI 001," said Gilgeous-Alexander in a Nike News press release for the shoe. "From performance to design, every aspect of this shoe reflects my passion for the game and my commitment to pushing its boundaries. We made the SHAI 001 a versatile shoe for everyone — from the athlete who’s in the gym three times a day to the kids who just want to express themselves on or off the court."

    Shai Gilgeous-Alexander's Converse SHAI 001 in a "Butter" colorway.
    “Note”Converse SHAI 001 "Butter."

    Over the last year, Gilgeous-Alexander has been busy. In addition to putting on another impressive NBA season, the 26-year-old has been helping Converse Basketball think about the next 100 years in his role as its Creative Director. He didn't want the SHAI 001 to simply rehash design elements from the expansive Converse archive; instead, he combined a number of personal interests with his refined taste and Nike, Inc.'s in-house technology to create one of the industry's most unorthodox performance-basketball silhouettes in some time.

    The sneaker features a low-cut trim not too dissimilar from the Converse All Star BB Trilliant CX he's been rocking on the hardwood. The SHAI 001's zippered, puffy upper, however, delivers a different aesthetic while simultaneously protecting the foot with thorough padding. An inner bootie and ghillie lacing system work in-tandem to provide containment and a snug fit for wear on either the court or street.

    Underfoot, the futuristic, unibody molded design features a Nike Zoom Air unit at the forefoot and radial-patterned traction. The cushioning and grip setup enables a springy sensation and reliably seamless change in direction pivotal to Gilgeous-Alexander’s game.

    The Converse SHAI 001 debuted on-court during NBA All-Star Weekend 2025. Fans in San Francisco were able to see the silhouette in-person at the SHAI 001 STUDIO from Saturday, Feb. 15, to Sunday, Feb. 16 at 300 Grant Ave. The activation featured an in-depth breakdown of and exploration behind the SHAI 001. A Converse By You customization experience was also available to the public.

    During the Thunder's celebratory parade in honor of the franchise's first NBA championship, Converse hosted giveaways for loyal OKC fans. Those who stuck around until the end of Tuesday's celebration (June 24) had the opportunity to take home early pairs of the Finals MVP's "Butter" SHAI 001.

    “Note”Winner at the OKC NBA Championship parade.

    Shai Gilgeous-Alexander and company have finally shared that the inaugural Converse SHAI 001 will release via Converse.com and select shops on Thursday, Sept. 4. The long-anticipated "Butter" colorway is priced at $130.

    While you wait to secure your pair, enjoy images of the sneaker ahead. For more hoops footwear-related news, check out the Air Jordan 40, Team Jumpman's latest performance basketball sneaker.

    Author:Jovani HernandezDate:2025.08.10Tags:
    ConverseSHAI 001basketballShai Gilgeous-Alexander

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