Zeb Powell Stars in Jordan Brand’s Holiday 2025 Campaign

As Jordan Brand’s Holiday 2025 collection hits shelves, the brand has unveiled a playful new ad starring snowboarding phenom Zeb Powell — the first-ever snowboarder to join the Jumpman roster when he signed in April 2025.

Set in a snow-covered scene, Powell plays an ice cream truck vendor dressed in the brand’s Realtree Camo “23” jersey — a nod to Jordan Brand’s mix of performance and lifestyle. In the ad, a young fan approaches the truck, also decked out in Jordan apparel, and Powell asks, “Cold or extra cold?” The kid chooses “cold,” prompting Powell to strike the roof of the truck twice — sending a burst of snow cascading down onto the fan. As the snow falls, Powell simply says, “Next.”

It’s a lighthearted moment that fits perfectly within Jordan Brand’s growing storytelling around individuality and attitude, tying into its broader push into new sports like snowboarding. With Zeb Powell at the center, the campaign reflects the brand’s expansion beyond the hardwood and into fresh territory — without losing the edge and charisma that define the Jumpman legacy.

The Jordan Brand Holiday 2025 collection, featured throughout the ad, is available now via Nike.com and select retailers.

For more on Jordan Brand, the Air Jordan 12 "Taxi" drops November 8, 2025.