atmos Unveils Futuristic New Balance 2002R "Cybernetics Blue" Collaboration

Stepping into the future with a contemporary twist on a classic, New Balance and atmos are all set to drop their enthralling bespoke model, the M2002RAN “Cybernetics Blue,” on Saturday, July 15, 2023. This collaboration takes the much-loved New Balance M2002R silhouette and injects it with an atmos interpretation, spinning the theme of "Cyber World, Future 2002R" into its design.

Harnessing the evocative power of color, the sneaker employs a shade of blue that holds special significance within the cyber world. Representing not just superior visibility, the blue also symbolizes the boundless potential and futurism that human technology aspires to attain. It is no coincidence that this blue is reminiscent of the signature color associated with the atmos brand, forging a connection with the collaboration.

This cyber-themed blue is deftly paired with the classic grey that has become synonymous with New Balance over the years. This combination not only ties together the heritage and modern elements of both brands but also creates a visually striking balance.

Accentuating the design are reflective 3M hits, which are characteristic features of the 2002R silhouette, adding a dash of flair and functionality. Another tasteful addition is the pebbled leather tongue, giving the shoe an elevated texture and an added layer of sophistication.

The promotional campaign for the M2002RAN “Cybernetics Blue” captures the essence of the theme brilliantly. Featuring graphics that depict an avatar in an immersive, galactic digital world, the campaign emphasizes the digital and futuristic inspirations behind the sneaker. The avatar, adorned with the atmos x New Balance footwear, acts as a bridge between the physical and digital realms, epitomizing the concept of entering a futuristic cyber world.

Enjoy a detailed look at the atmos x New Balance 2002R “Cybernetics Blue” below, and look for these to touch down at atmos locations on July 15th for $160; A wider release will go down on NewBalance.com in August.