AURALEE Unveils New Balance 990v4 Collaborations at Paris Fashion Week

AURALEE continues its successful collaboration with New Balance, this time focusing on the 990v4 as part of their upcoming Autumn/Winter 2024 collection.

Revealed at Paris Fashion Week, the AURALEE x New Balance 990v4 showcases the brand's expertise in creating distinctive yet subtle designs.

The collaboration introduces two colorway options that align with AURALEE's aesthetic approach. The first option features a slate blue suede, creating a striking contrast with a darker mesh base. This is complemented by lighter tones on the accents and midsole, which sits above a combination of khaki and grey at the heel. The second colorway reverses this palette, showcasing a putty grey upper with the vibrant blue accentuating the cushioning unit. Both versions are tied with classic white laces, adding a sporty touch to the overall design.

True to the pattern of previous AURALEE x New Balance collaborations, the release will initially be available through AURALEE's retail channels, followed by a broader release on New Balance's website. These new iterations of the 990v4 are a testament to the continued synergy between AURALEE's minimalist design philosophy and New Balance's classic silhouette, offering a fresh take on a beloved sneaker.