Concepts is Re-Releasing Their Legendary New Balance 998 “C-Note” Collaboration

The nexus between streetwear and storytelling takes a novel turn as Boston’s renowned Concepts teases a reissue of its coveted collaboration from the annals of 2013 — the Concepts x New Balance 998 “C-Note.”

Initially launched as an ode to the $100 bill, this collaborative saga blended monetary motifs with sneaker culture, marking a unique narrative in the footwear sphere. The original release celebrated aesthetic innovation and coincided with the 20th Anniversary of the New Balance 998 silhouette, making it a historic hallmark in the annals of sneaker collaborations. Now, as the calendar flips to 2023, marking the 30th Anniversary of the illustrious silhouette, whispers of a reissue have ignited renewed exposure for the silhouette in the modern market.

Concepts’ creative maven Deon Point spilled the beans about the re-release, intertwining the old glory with a refreshed tagline—“Old Money.” The post, brimming with nostalgic essence, hinted at a creative continuum between the original and the revamped iteration.

The meticulous design aesthetics that once resonated with the essence of a $100 bill are poised to return, infusing the New Balance 998 silhouette with a blend of nostalgic charm and contemporary craftsmanship.

Take a closer look at the Concepts x New Balance 998 “C-Note.” through the detailed images provided, and expect to see these land at Concepts locations in New York and Boston, as well as CNCPTS.com on October 5th for $220.