HYPE DC Celebrates 25th Anniversary With New Balance 2002R “Native Dynamics” Collaboration

In celebration of a quarter-century in the sneaker game, Australia's HYPE DC is taking a creative leap by paying homage to the unparalleled beauty and diversity of its homeland.

Introducing the "Native Dynamics" – this exclusive collaboration with New Balance's 2002R silhouette- is a masterpiece. The design palette takes inspiration from Australia's vast terrains, seamlessly blending earthly tones to represent the continent's rich landscapes. The dominant beige hue, crafted in soft suede, evokes the vast desert expanses. Nestled below, a rich tan creates depth, while a sandy cream on the mesh hints at the country's famed pristine beaches.

The vibrant pink that graces the quarter and heel underlays conjures images of Australia's iconic sunsets, whereas the deep indigo accents on the midsole and heel bring to mind the boundless ocean that surrounds the continent.

HYPE DC doesn't stop at the color narrative; they infuse their 25-year legacy into the sneaker's detailing. From the dual lace options, offering a choice between the vivid pink and the muted sandy cream, to the anniversary nods on the lace dubrae and heel, every aspect of the shoe tells a story.

HYPE DC is set to release this beauty on October 20th, 2023, at 8 a.m. AEST (which translates to October 19th, 6 p.m. EST) for $250 AUD.