JJJJound x New Balance 2002R "Storm Blue" Releases October 26

In an industry where elegance often treads the line with extravagance, Montreal-based design studio JJJJound has perennially brought collaborations that speak volumes with minimalism. This ethos echoes once again in their most recent meld with New Balance, bearing the 2002R silhouette as a canvas of expression. The tale woven into this design ensemble is not just one of aesthetics but resonates with a deliberate nod to refined simplicity.

A first glance at the JJJJound x New Balance 2002R collaboration reveals the signature grey mesh base of the Bostonian brand. But as one dwells deeper, the narrative unfolds through well-placed pops of muted blue at the toe, ankle, and tongue. It's an ice-cold, nuanced yet present touch that delivers a refreshing contrast to the cool shades of supple grey suede engulfing the pair.

The story delves into a realm of crisp clarity as bright white midsoles and laces break through the cool greys and muted blues. A counter-narrative unfolds as a charcoal ‘N’ motif in the midfoot region stands pronounced - a signature emblem of JJJJound’s New Balance adventures. The palette takes a soft detour with a flash of sail tinting the heel, while a dark slate rubber outsole rounds off the narrative, grounding the design in a sleek finale.

This collaboration is a continuum of JJJJound’s signature minimalist aesthetic, previously seen in their work alongside noteworthy brands like Reebok, Salomon, and Crocs. Each stride in the partnership between JJJJound and New Balance spells a conversation between heritage and modern minimalism, bearing testimony to the design studio’s ability to orchestrate subtly profound and enduringly stylish narratives.

JJJJound has just updated us with fresh product imagery and a confirmed release date of October 26, 2023, with pairs first set to arrive on JJJJound.com, followed by a NewBalance.com release in the coming weeks.