The New Balance 2002R "Steel Blue" is Now Available

As New Balance rides the wave of a record-breaking 2023, the brand is not resting on its laurels. With ambitions to outdo last year's triumph, New Balance is banking on the 2002R model, among others, to drive a projected revenue increase in 2024. This is no surprise, given how the 2002R has seamlessly merged retro charm with millennium-era performance, securing its spot as a lifestyle sneaker favorite.

The New Balance 2002R, already a cornerstone of the modern sneaker rotation, continues to make waves with its upcoming releases. The silhouette's ability to blend nostalgic design cues with contemporary sneaker technology has resonated deeply with New Balance enthusiasts and casual sneaker wearers alike. In a nod to the brand's storied heritage, the latest iteration draws inspiration from the revered “Steel Blue” colorway, a hallmark of the New Balance 1300 that has seen numerous reiterations across various models.

This forthcoming 2002R iteration is a salute to New Balance's enduring legacy, reimagining the “Steel Blue” aesthetic for today's audience. It's a strategic move that pays homage to the brand's rich history and aligns with current trends, ensuring that the 2002R remains a top choice for sneakerheads seeking both style and substance.

With the New Balance 2002R's latest colorway, the brand continues to cement its status in the sneaker culture, promising a blend of iconic design and unmatched comfort. As New Balance looks forward to another banner year, the 2002R "Steel Blue" inspired release is poised to contribute significantly to their growth, embodying the perfect fusion of past and present that fans have come to love.

Enjoy a detailed look at the New Balance 2002R “Steel Blue” below, and look for these to touch down at select New Balance stockists and NewBalance.com in June 2024.