New Balance 2002R “True Red” Brings a Bulls-Era Palette to the Boston Brand

The classic red, white, and black trio has long been synonymous with basketball greatness—forever linked to Chicago and the rise of Michael Jordan. And while the color scheme is firmly rooted in Swoosh lore, it’s not exclusive. Used sparingly by other brands, it often hits harder when it does show up—and this new New Balance 2002R “True Red” is a perfect example.

Dressed in a bold red-to-black gradient mesh base, the pair commands attention straight out of the box. The color fade echoes through the suede overlays, with rich red leading the forefoot and black wrapping the heel. A stark white midfoot “N” logo slices through the center for high contrast, standing out against the deeper backdrop.

Underfoot, a crisp white midsole is layered with subtle red and black accents for balance, while a black rubber outsole rounds off the design. This colorway nods to iconic sportswear history but makes its own statement firmly within New Balance’s modern lifestyle rotation.

The New Balance 2002R “True Red” is available now at NewBalance.com.