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    New Balance 550 "Cracked Leather" (White/Blue) (BB550FCB)
    Dropped
    New Balance Fit the 550 with Cracked Leather Panels
    New Balance Fit the 550 with Cracked Leather Panels

    New Balance Fit the 550 with Cracked Leather Panels

    Release

    2024.01.01

    Heat

    63.90°

    Model

    550

    SKU

    BB550FCB, BBW550FO

    Dropped

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    In recent years, the New Balance 550 has surged back into the spotlight, marking a significant shift in the sneaker culture landscape. As enthusiasts and collectors alike began to seek alternatives outside the dominant Nike Inc. umbrella, the heritage basketball silhouette found new life, further fueled by high-profile collaborations with the likes of Aime Leon Dore. These partnerships have not only reinvigorated interest in the model but have also introduced it to a new generation of sneaker fans, cementing its status as a staple in the contemporary sneaker scene.

    The latest offering from New Balance capitalizes on this momentum with a two-pair pack that draws heavy inspiration from the aesthetic sensibilities that have defined its recent resurgence. The pack presents the 550 in University Blue (men's) and Sage Green (women's), colors that add a vibrant yet understated touch to the sneaker's classic design. Pre-cracked finishes on the collar trim and the iconic N motif nod to a vintage, lived-in look that has become synonymous with the model's appeal.

    What sets these pairs apart is their attention to texture and materiality. The uppers maintain the 550's traditional design language, but the overlays introduce a distinctive charm. Perforated grey suede midfoot paneling and shaggy suede at the heel offer a tactile contrast to the sneaker's otherwise smooth surface, enhancing its visual and physical appeal. Completing the design, a sail and gum rubber outsole provides a timeless finish, grounding the sneakers in a sense of heritage while offering durable, street-ready traction.

    A release date for this two-pair pack of New Balance 550s in University Blue and Sage Green has yet to be announced. However, loaded official imagery for the releases would suggest that a drop on NewBalance.com is happening soon.

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