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    New Balance 550 “Bred” (BB550SG1)
    Dropped

    New Balance 550 “Bred” Earmarked for January 1st Drop

    Release

    2021.01.01

    Model

    NB 550

    SKU

    BB550SG1

    Color

    Black/Red/Grey

    Dropped

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    Following its first-ever retro last month by-way-of Teddy Santis and his New York-based label Aime Leon Dore, NB will now look to drop an onslaught of general release colorways on the market — both new and old. Looking ahead of December’s early OG drops, the silhouette will begin to appear in a multitude of new colorways — many of which are expected to derive from classic on-court kicks of the era.

    Ostensibly, but likely intentional, the pair arrives bearing an eery resemblance to the “Air Jordan 4 Black Cement”, with black nubuck uppers, striking white midsoles, and punchy pops of red throughout. Greys feature minimally, too, complementing the original 1989 Air Jordan. If that wasn’t enough, the bright white tongue tags are fixed with red branding and piping, while liners are finished in light grey to channel the Jumpman once more.

    Grab a preview of the colorway here below, and look for this New Balance 550 “Bred” to hit select retailers and NewBalance.com in the new year for $110 bones.

    Update 12.28.20 Retailers throughout Asia are listing up their pairs of the New Balance 550 “Bred” for a New Year’s Day drop. Though this is yet to be confirmed for stores Stateside, it is expected to arrive shortly thereafter. As always, keep your eyes glued to our official Twitter accountfor further developments.

    In related news, we just unveiled a New Balance 550 “Shadow” that also channels a classic Air Jordan colorway.

    New Balance 550 “Bred”

    Style Code: BB550SG1
    Asia Release Date: January 1st, 2021
    Price: $110

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